NEW YORK – New York City’s top-level domain, .nyc, is now available for all businesses, organizations, and individuals with a physical address in New York City, the Philippine Daily Mirror has learned. New Yorkers can register their own personalized .nyc web addresses by visiting www.OwnIt.nyc and selecting an independent retailer of their choice. Domain names are available on a first come, first served basis.
In a press statement, Mayor Bill de Blasio’s office said that New York City is one of the first cities in the country to have its own web domain, and the only one to require a physical address in the City itself. The .nyc domain is part of the creation of a new class of generic top-level domains (gTLDs) that will greatly expand the web’s domain name system.
“Whether you’re an artist, a manufacturer, or a tech start-up, with .NYC you can make your mark on the global economy as a New Yorker,” said Mayor Bill de Blasio. “I’m thrilled to see thousands of New Yorkers and small businesses have already signed up for this unique home on the web, and I encourage everyone across the five boroughs to make .nyc their own.”
“To compete in the global economy, a strong web presence is no longer a luxury—it’s a must,” said Deputy Mayor Alicia Glen. “The .NYC domain gives individuals and businesses—thinkers and doers of our city—the ability to leverage the power of their location and market their brands to consumers.”
“The success of the Landrush registration period for .nyc web addresses showed us that New Yorkers believe in the value in owning a NYC-branded web address,” said Lisa Hook, President and CEO of Neustar, Inc, the official registry operator for .nyc. “We are excited to open up registration to the general public and see how New Yorkers will leverage their domains and ‘own’ their individual and professional NYC identities.”
For the past several months, individuals, businesses and nonprofit organizations had the opportunity to request .nyc domains during the Sunrise and Landrush periods. More than 10,000 New Yorkers—representing thousands of small businesses, organizations, and dozens of business improvement districts and cultural institutions across the five boroughs—successfully secured their own .nyc domain during this early registration phase.
During this same time period, the City launched Neighborhoods.nyc, an open application process for community groups to receive a premium neighborhood domain name like WestVillage.nyc, Flatbush.nyc or ForestHills.nyc.
In recent weeks, the first group of .nyc websites went live, highlighted by the high-profile launch of Digital.nyc. The owners of these domain names, officially called “.nyc Founders,” represent a diverse group of New Yorkers—including First Lady Chirlane McCray, Chair of the Mayor’s Fund to Advance New York City, the Birdland Jazz Club, small businesses like the Bronx’s Il Forno Bakery, publications like Gay City News, and nonprofit organizations like the Coalition for Queens, among others. Additional information on .nyc Founders is available at http://www.ownit.nyc/whos-using-it.php.
“What’s unique about .nyc top level domain is the real link that is being created between physical geography and virtual space on the Internet. No one else is doing this like New York City,” said Minerva Tantoco, Chief Technology Officer for the City of New York. “With real-time address verification and strong enforcement measures to ensure that only New Yorkers can register these domains, .nyc is charting new territory.”