President Obama has repeatedly challenged Americans who disagree with his approach to health reform to off their alternatives, most recently at his televised White House Health Reform Summit. "You got a better idea? Bring it on," he has said.

We have heard this line from the GOP more often than we care to be inundated by it ad nauseam—“More business in government means less government in business.” This is not only a well-known principle of American Conservatism but is an official credo of the US Chamber of Commerce. Basically, conservatism is equated to traditions and respect for them. But in America, it has always been an expression of business. Knowing this is to understand the movement.