Philippine Airlines crew proud of the nation's flag carrier's achievement. | Photo courtesy of Skytrax
PAL President and COO Jaime J. Bautista receives from Edward Plaisted, President of Skytrax, 4-Star Airline Rating plaque. | Photo courtesy of Skytrax
NEW YORK – After a system-wide multi-year top-to-bottom enhancement of its operations, Philippine Airlines (PAL) was recently awarded a certified rating upgrade of 4-Star Airline Rating by Skytrax, the international air transport rating organization.
This 4-Star Airline rating is a mark of quality distinction that recognizes excellent standards of Product and Staff service across different assessment categories for both the Onboard and Airport environment.
According to Skytrax, PAL “achieved this coveted rating after Skytrax conducted a rigorous audit across the airline’s in-flight and ground service for both international and domestic flights and noted major enhancements on its end-to-end passenger experience and distinct whole-hearted service called Buong Pusong Alaga.”
Skytrax completed the quality audit evaluation of Philippine Airlines in December 2017, examining in detail all product and service delivery areas across the customer trip experience.
Edward Plaisted, Skytrax president, said that PAL “looks set to develop further when Philippine Airlines introduce the A350 into their fleet.” “Skytrax looks “for the consistency of quality in the 4-Star rating, we now entrust Philippine Airlines to ensure this is duly delivered to customers.”
According to PAL President and COO Jaime J. Bautista, their “Get That Star” campaign began in 2016. He said they “embarked on a journey of rolling out in-flight and on-ground innovations, opened new routes, increased connectivity across PAL’s route network, added new aircraft to our fleet and importantly, invested in the Buong Pusong Alaga ( whole-hearted) training of all our cabin crew, ground crew and service providers domestically and internationally in order to enhance the passenger travel experience and earn a higher Skytrax rating.”
“This is a big win for the Philippines,” said PAL Chairman & CEO Lucio C. Tan. “We are elated by this recognition which is a victory for the more than seven thousand members of the Philippine Airlines family. Our achievement is the country’s achievement and we share this with all Filipinos around the globe.”
Skytrax also said that from 2016 to the present, PAL Group has finalized fleet orders of Airbus A350s, A321s, Boeing 777s and Bombardier Q400 Next Generation planes bringing the fleet count to 88 aircraft, the largest fleet in the Philippines. Eight of the airline’s 15 Airbus A330s have undergone a total cabin transformation from a single economy to a tri-class cabin providing maximum comfort on all classes. The latest Boeing 777s and the incoming Airbus A350s will further upgrade the PAL fleet for the airline’s long-haul international routes.
New domestic hubs such as in Clark, Cebu, and Davo were developed. Also, new international routes from Clark (to Seoul) and Cebu (to Bangkok, Chengdu, Beijing, etc.) were introduced including new direct nonstop services from Manila to Auckland, New Zealand and Toronto, Canada in addition to London, San Francisco, Los Angeles, etc. Most of all, it has improved its on-time performance while maximizing fleet productivity and strengthening its passenger care service.
With the 4-Star rating now certified, PAL aims to intensify efforts as it continues unveiling new products and expanding routes, including the launch of non-stop services to New York and Brisbane as well as flights to India and additional routes to Japan and China within 2018.
“By offering the public a globally competitive airline service, we are empowered to attract more tourists to visit the Philippines, experience our country’s beauty and our people’s warmth, and to generate more economic activity for the Philippines,” said Bautista.
The Skytrax name is associated with Quality Excellence throughout the world by the air transport industry and is recognized for its Airline and Airport Star Rating, the World Airline Awards and Airport Awards.