Catriona Gray, DTI’s OTOP Philippines Ambassador

(Left to right) DTI IV-A Regional Director Malou Toledo, Business Development Division Chief Rowena San Jose, Regional Operations Group (ROG) Assistant Secretary Demphna Du Naga, OTOP Philippines Ambassador Catriona Gray, Trade Secretary Ramon Lopez, ROG Undersecretary Blesila Lantayona, ROG Assistant Secretary Dominic Tolentino, and OTOP Consultant Clarke Nebrao | Photo DTI

NEW YORK – The Department of Trade and Industry (DTI) has named Catriona Gray, Miss Universe 2018, ambassador for the One-Town-One-Product (OTOP) Philippines. As OTOP ambassador, Gray will promote local products and cultivate pride in Philippine culture and help Filipino micro, small, and medium enterprises (MSMEs).

Catriona Gray, Miss Universe 2018 | Photo Troi Santos

Gray’s conferment is in line with the celebration of National MSME Week from July 20 to 24. OTOP is a stimulus program designed for MSMEs from localities and communities in different regions nationwide to determine, enhance and promote their competitive advantage of the products which their places are known.

Ramon Lopez, DTI Secretary thanked Gray for her partnership with DTI and OTP Next Gen.

“This partnership is a perfect match because just like Ms. Gray, we would like our OTOP Next Gen products to be as beautiful inside and out and to be as modern yet very Filipina. We love how Ms. Catriona is showing her love for country and helping the Philippine MSME sector—especially in this difficult time of the pandemic—by raising awareness not only in the country but also worldwide,” Lopez said.

According to DTI, Gray’s role as OTOP Ambassador will be to:

–bring attention to OTOP Philippine’s MODA (Modernong Obra Disenyong Atin) initiatives. She will spread the importance of Filipino history through MODA weaver’s designs, textiles, and patterns, by way of modern fashion, and by collaborating with local designers to promote entrepreneurship and help the weaver communities to expand their market
–partner with the 64 weaving communities all over the country, representing all the regions & paired with 47 local OTOPreneur designers. She will be responsible for empowering MODA by using her influence as an icon and influencer on social media, transcending both local and international platforms as Miss Universe 2018. Aside from this, she will be responsible for spreading awareness about the MODA weaver communities through her “Raise Your Flag” videos, informing and attracting audiences to the elegance of our textiles, weavers, and fashion.
–exhibit MODA weavers’ designs by having a virtual online fashion show. Through this, she will be able to garner buyers for MODA weaver communities and show her full support and admiration for our Filipino fashion, art, and culture.

“She [Gray] sees the great value in our Filipino culture, and it is wonderful that she has seen the wonders and beauty of our weavers in MODA or Modernong Obra Disenyong Atin,” said Assistant Secretary Demphna Du Naga. “She will be leading a brighter path for shedding light on our culture, our entrepreneurs, our products and our pride as Filipinos.”