Star Wars Black Series Mace Windu & Darth Sidious | Photo courtesy oof Hasbro
NEW YORK – Javits Center pulls with nostalgia, innovation, and fan-fueled excitement as Hasbro returns to New York Comic Con 2025 with a blockbuster showcase of its most iconic brands. From October 9 to 12, Booth #1012 becomes a magnet for collectors, cosplayers, and pop culture enthusiasts eager to experience the worlds of Transformers, G.I. Joe, Magic: The Gathering, Dungeons & Dragons, and My Little Pony—alongside powerhouse collaborations with Star Wars, Marvel, and Ghostbusters.
The centerpiece of Hasbro’s presence is its immersive booth, where attendees can interact with product displays, preview upcoming releases, and purchase limited-edition collectibles. Convention exclusives include the Transformers Generations Armada Nemesis Prime & Air Defense Mini-Con Team, G.I. Joe Classified Series #172 Cobra-La Pythona, and Star Wars Black Series Mace Windu and Darth Sidious figures. Marvel fans are expected to line up early for the Fantastic Four Villain Super-Skrull from the Legends Series. At the same time, collectors will scramble to secure the Jedi Spirits 3-Pack from the Vintage Collection.
Beyond the booth, Hasbro will host a series of high-energy panels that are expected to draw standing-room-only crowds. Thursday’s Star Wars and Marvel session offers first looks at new figures and behind-the-scenes insights from brand designers. Friday’s Action Brands panel will reveal a covert new G.I. Joe vehicle and updates to the Transformers Studio Series, while teasing the results of the 2025 Hall of Fame vote. Saturday’s Energon Universe panel features comic legends Robert Kirkman and Joshua Williamson, who will unveil major story arcs that will reshape the interconnected worlds of Transformers, G.I. Joe, and Void Rivals.
The brand’s reach extends beyond the convention floor. At the Gramercy Theater, the G.I. Joe Cold Slither Live Concert will deliver a metal-infused homage to the 1985 animated series, complete with exclusive merch and roaring fan energy. Meanwhile, Midtown Comics will host a Skybound talent signing, and Kayou’s booth features My Little Pony activities with comic artist Andy Price and voice actress Tara Strong.
Dungeons & Dragons devotees will have their moment too, with author R.A. Salvatore signing copies of his latest novel and engaging fans in intimate Q&A sessions at Penguin Random House’s booth.
Hasbro’s return to NYCC isn’t just a celebration of toys—it is a testament to the company’s century-long legacy of shaping global culture through play. From Mr. Potato Head’s debut in 1952 to the rise of Magic: The Gathering and the cinematic evolution of Transformers, Hasbro continues to connect generations through storytelling, strategy, and imagination.
As fans exit the Javits Center with bags full of collectibles and hearts full of memories, one thing is clear: Hasbro’s universe isn’t just expanding—it’s thriving.
