| Photo credit Firefly
JERSEY CITY – Jersey City’s on-demand public micro-transit service, Via, has breached more than one million rides since its launch in February 2020 as part of the City’s public transit system.
“The record ridership for our Via microtransit service is just one measure of its incredible success. The service continues to provide vital transportation for exactly the communities that it was intended to uplift. A recent survey of riders showed that 51% of riders reported an annual household income below $50,000, 88% of riders identified as non-white, and 58% of riders identified as women,” said Mayor Steven M. Fulop. “In addition, over 70% of the rides are shared, with each vehicle completing an average of 4.2 trips per hour, and more electric vehicles are being added to the fleet, which supports our City’s climate and sustainability goals.”
According to the Fulop administration, recent data has proven that most Jersey City Via trips are considered “essential” – 61% of riders report using the service to get to work, school, or doctor appointments and healthcare. Additionally, the most common pickup and dropoff points include Jersey City’s public transit hubs connecting with New York City and other Hudson County cities. As a result of the service, low-to-moderate income residents have access to 35% more jobs, schools, and hospitals within 30 minutes’ travel than they did before it existed.
The mayor’s office said that Via Jersey City is recognized as a blueprint for how urban environments can expand access to mobility through city-funded micro transit. Any rider in the City’s designated service zones can book a ride at a moment’s notice through the Via app. Via’s intelligent algorithms match riders headed in the same direction into one vehicle, creating efficient and sustainable routes without length detours.
To underscore Jersey City’s commitment to accessibility and inclusion, the mayor’s office said riders without smartphones can also book by calling a phone number. Wheelchair-accessible vehicles are available upon request.
Via Jersey City continues to optimize the service regularly, including expanding service to Saturdays, growing the fleet size to accommodate more riders, and introducing electric vehicles to meet the City’s sustainability goals.
-With Jay Domingo/PDM