Jersey City’s Via microtransit named 2022 Outstanding Project/Program of the Year

by PDM STAFF

| Photo Credit: Firefly

JERSEY CITY, NJ – The Intelligent Transportation Society of New Jersey (ITSNJ) has named Jersey City’s on-demand microtransit service, Via, the 2022 Outstanding Project/Program of the Year for Closing Transit Gaps in Low- and Moderate-Income Communities. The award recognizes the advancement of intelligent technologies to improve surface transportation efficiency, safety, and mobility.

“We sought to improve mobility with an affordable and reliable transportation system, and as a result, low- to moderate-income residents now have access to 35 percent more jobs, schools, and hospitals within 30 minutes than before Via Jersey City existed,” said Mayor Steven Fulop. “We’re grateful ITSNJ recognizes our efforts with this competitive award, and we remain committed to finding innovative solutions that break down the systemic barriers disproportionately affecting our urban areas most.”

Jersey City’s Via program was adjudged based on (a) social and economic sustainability, (b) uniqueness/originality of the innovation, (c) demonstrated need, and (d) future value.

According to City officials, recent data has proven that most Jersey City Via trips are considered “essential,” with 61 percent of riders reporting they primarily use the service to get to work, school, and doctor/healthcare appointments. Additionally, the City said the most common pick-up and drop-off points include Jersey City’s public transit hubs that connect with New York City and neighboring Hudson County cities.

Since launching in February 2020 as the state’s first on-demand public transportation service, the City said Via Jersey City has surpassed 1 million rides and serves more than 57,000 riders per month. The service was introduced to extend the reach of Jersey City’s existing mass transit through efficient, tech-enabled shared rides to serve areas formerly considered “transit desert.”

“Each year, ITSNJ presents awards for outstanding projects that advance the use of Intelligent Transportation Systems in New Jersey,” said Jennifer Marandino, ITSNJ Awards Committee Chair. “ITSNJ is proud to recognize the City of Jersey City’s successful Via on-demand microtransit program, especially given the theme of this year’s annual meeting: Transportation Equity Through Technology. The project helps provide an important linkage for the local community, providing accessible and affordable transit option.”

The flexible transportation model, powered by Via software, allows any rider in the City’s service zone to book an on-demand ride through the Via app or by calling 201-514-6637.

–With Jay Domingo/PDM

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