‘NYC Vaccine Referral Bonus’ program nets 20K individuals thru community-based organizations


An outreach worker for Parent-Child Relationship Association, one of 890 organizations participating in the Vaccine Referral Bonus Program, refers a community member for vaccination in Sunset Park, Brooklyn | Photo credit: NYCHHS

NEW YORK – The NYC Vaccine Referral Bonus program, launched two months ago by the NYC Test & Trace Corps, resulted in over 20,000 people being vaccinated facilitated by community-based organizations. These organizations that partnered with the City encouraged more New Yorkers to get the COVID-19 vaccine. The City rewarded them $100 for each referral that led to an individual receiving their first dose of the vaccine at a City-run site.

Since the program’s launch at the end of June, 890 organizations have participated, including 34 organizations that have each reached 200 referrals and earned $20,000, the cap on available bonuses for each organization’s outreach efforts. NYC Test & Trace has trained 242 people from referral organizations on outreach tactics and vaccine education throughout the program and collaborated in 305 events with 120 of the referral organizations.

“The tremendous outreach efforts of our participating organizations have brought vaccines to communities far and wide, ensuring we can leap over language and cultural barriers to provide credible information and life-saving medicine to all New Yorkers,” said NYC Test & Trace Corps Campaign Director Jonathan Viguers. “We thank everyone who has participated for lending their leadership to this critically important mission and are excited to continue our success with additional partners moving forward.”

The Vaccine Referral Bonus Program will provide a total of up to $4,000,000 in direct payments to participating organizations and is available to small businesses, civic, community, faith, labor PTA, tenant, and other organizations. For an organization interested in participating, please fill out the short application HERE.

The Vaccine Referral Bonus Program is a great way for us to continue to give back to our community by hosting future clinics, doing community outreach, and providing resources to those who want to get vaccinated,” said Mila Sing, Director of Talent Operations for DREAM RBI. “The $100 reward was a great incentive for those looking to get their first dose, and we appreciated the resources that were shared as well as the additional volunteers brought on-site to help us canvas.”

“In our efforts to bring wellness awareness to the underserved community, we were able to go a step further and not only educate the community, but also serve as a conduit to get people a step closer to achieving this goal by referring them to be vaccinated,” said Annita Taylor, Founder of Taylor Made Services LLC. “The response has been immense due to the $100 added incentive, as many have stated it will help their families attain healthier food and buy essential supplies.”

“We were able to collaborate with the NYC Test & Trace team to arrange mobile site locations that were shared with our constituents and to schedule appointments for the vaccine at sites nearest to the individual,” said Cheryl Hall, Executive Director of Caribbean Women’s Health Association. “We also worked with faith-based organizations, small businesses in the area, and hosted workshops employing the expertise of clinical providers to share scientific data in a culturally competent manner. These efforts made the decision to obtain the COVID-19 vaccine much easier for our community.” — (JDomingo/PDM)

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