The Shangri-la Advantage

by Steve Van Derodar

Shang Residences at Wack Wack | Photo via SV Derodar

In the world of hospitality, it is apropos to say that most of us have developed patronage for a brand that meets the expectation for superior quality, service, and experience. One of those that we have grown to indulge in its grandness is that of the Shangri-la brand. From its hotels in The Fort to Mactan, Makati to Edsa, and to Boracay, Shangri-la leaves us the experience equitable to its grandeur, elegance, and attention to customers.

The origins of the brand trace back to the novel, Lost Horizon by British author James Hilton. He describes Shangri-La as a mystical, harmonious valley, gently guided from a lamasery, enclosed in the western end of the Kunlun Mountains. It is said that the people who live at Shangri-La are almost immortal, living hundreds of years beyond the normal lifespan and only very slowly aging in appearance – How fitting of literature to provide a history to what the marque is today!

Shangri-La Hotels and Resorts is known to many as the trading entity of Shangri-La International Hotel Management Limited, a Hong Kong-based multinational hospitality company. Founded by Malaysian tycoon Robert Kuok in 1971, the company has over 100 luxury hotels and resorts with over 40,000 rooms in Africa, Asia, Europe, the Middle East, North America, and Australia.

Shangri-La has five brands across different market segments, including Shangri-La Hotels, Shangri-La Resorts, Traders Hotels, Kerry Hotels, and Hotel Jen. You can find five-star luxury lodgings across Africa, Asia, the Middle East, Canada, Oceania, and Europe.

“Shangri-La might be a fictional place as described in the 1933 novel by British author James Hilton but now is synonymous with a luxurious standard and one of the world’s hotels brands.”

Locally, Shang Properties, with its subsidiaries, is the property investment and development arm in the Philippines, which is responsible for its business operations since 1987 and was listed on the Philippines Stock Exchange (PSE) in 1991. The company operates through three segments: Property Development, Hotel Operation, and Leasing. SPI entered the residential condominium market in 2002 and has since expanded its residential portfolio with high-rise condominium projects in prime locations. SPI owns and operates the upscale Shangri-La Plaza mall, one of the country’s most established lifestyle destinations. It also holds a 70 percent share in KSA Realty Corporation, which in turn, owns The Enterprise Center, one of the most prestigious office buildings located in the country’s premier financial district.

Its successful residential properties include Shang Salcedo, Shang Central, The Shang Grand Tower, One Shangri-la Place, The St. Francis Shangri-la Place, Horizon Homes, The Rise Makati, and now underway to complete the Shang Residences Wack Wack and Aurelia Residences. These developments are true to its philosophy focusing on uncompromising design vision; from the first architectural sketches to the careful exploration of fabrics and finishes, a consistent thread flows through everything through to the final delivery of its overarching vision.

Obviously, the concentration of its developments is in prime districts in Metro Manila; this is precisely because of the company’s uncompromising investments in high-value locations complementing the lifestyle of its patrons while continuing its commitment to delivering its retail office and residential projects while concentrated yet impactful market.

The Shang Residences Wack Wack

Shang Residences at Wack Wack is an exclusive resort-inspired residential property in the verdant neighborhood of Wack-Wack, Mandaluyong. Set in beautifully landscaped gardens neighboring one of Manila’s iconic heritage golf clubs- The Wack Wack Golf & Country Club– this elegantly designed one, two, and three-bedroom enjoy some of the city’s most sought after views: sweeping vistas over two 18hole championship golf courses or towards the dramatic Makati skyline.

With such impressive views, the entire property was designed for homeowners to soak them in fully. Interior designer Terrence Or of BTR Hong Kong created floor-to-ceiling windows and balconies to maximize the view and invite natural light into the room, evoking a sense of beauty and relaxation. Homeowners can also unwind in any of the property’s world-class amenities: steam and sauna rooms, a fully equipped gym, resort-style swimming pools, play areas for children, a mini theatre, and spacious multifunction rooms.

Though this tropical resort-inspired enclave feels like it’s tucked away in an exclusive hideaway, its location provides easy access to the best of the city and thoroughfares that connect to San Juan, Pasig Mandaluyong, Makati, Quezon City, and Manila.

Shang Residences at Wack Wack strikes a balance between relaxed privacy and city convenience—stunning views of the verdant golf course paired with the building’s convenient location.

THE RISE

The Rise is situated at the heart of NOMA, or North Makati – the burgeoning art, design, and culinary district just north of Ayala Avenue. The area is known for its unique mix of galleries, delicatessens, indie music venues, and one-of-a-kind retail experiences – all of which are only a stone’s throw from The Rise. The Rise combines celebrated world-class architecture and interior design with Shang Properties’ signature build quality to create a one-of-a-kind residential and commercial development. This commercial-residential development has 59 stories with a mix of studio, 1 BR, and 2 BR units.

AURELIA RESIDENCES

Aurelia Residences is a limited collection of 285 bespoke homes whose design elements evoke the modern concept of the Italian ideal of sprezzatura, an effortless and understated kind of classic elegance. The design vision and inspiration of SOM and FM Architettura d’Interni resulted in a new standard of luxury that is thoughtful, timeless, and well-crafted to the smallest details to offer a sense of place and a relaxing sanctuary for families while being located within the convenience of a bustling metropolis.

Aside from the luxe living spaces that will offer impressive views of Metro Manila, the high-rise property combines the pleasure of lounging in privacy with your family, together with social amenities that build a sense of community. Around 5,000 square meters are allocated for amenities such as a beautifully designed resort-inspired pool and pool deck area that connects to a canopy room with a stunning outdoor view for private functions, along with elegantly appointed function rooms and lounges to celebrate intimate milestones. Other exclusive amenities include a home cinema, indoor and outdoor playgrounds designed for modern families, and a well-equipped gym for fitness buffs.

Aurelia Residences is set to be one of the most coveted addresses in Bonifacio Global City, with unparalleled views of the city skyline offset by the lush greens of the Manila Golf Club, Forbes Park, and Manila Polo Club. Its world-class design fits into the landscape that embodies an effortless and understated sense of classic sophistication.

Over the years, the Shang properties have continued to surpass expectations, with clientele local and foreign enjoying its residential offerings. It is, in fact, more opportune for investors to partake in its mid-market offering where studios range Php 6 million mark, which is quite a deal in sophisticated developments. For more luxurious options that parallel the premium, value for money is in the product and lifestyle it offers.

Shangri-La might be a fictional place as described in the 1933 novel by British author James Hilton but now is synonymous with a luxurious standard and one of the world’s hotels brands. Shangri-La has become synonymous with any earthly paradise, particularly a mythical Himalayan utopia – an enduringly happy land isolated from the world. And now that it stretches its dominance in residential and commercial property developments, Shangri-la maintains its advantage through its reputation, superior quality, and business experience.

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(Stevenson’s experience in Philippine Real Estate spans more than 15 years. He has been involved in horizontal, vertical, vacation, and commercial properties. He has worked as an International Property Specialist to markets in Asia, Europe, and North America with Ayala Land, Federal Land, and Century Properties. PhilHouseHunters offers real estate investment opportunities, marketing, and consultancy with a key focus on Metro Manila and Mega Cebu areas. Visit www.philhousehunters.com. Email at derodarsales@gmail.com.)

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