What’s in an address for a property investment?

by Steve Van Derodar

It is almost requisite to provide an address in everything that we do. And an address can define you and your choices.

One time, I wrote my previous business address in a piece of paper for a business product meeting and because I had a 5th Avenue address, I got an ‘Uber welcome’ from the presenter. “Oh, your address is in 5th avenue for an office?” I did not wonder how well she received me because of what was written on paper. Like anywhere in the world, your property address signals a message.

Many a Filipino associate themselves with finer things. In properties, having a piece of a prime address means a lot. You have arrived! It is the reason people work hard to achieve where they want to be. Sometimes it takes a long time to hit the home run for the level of success that one aspires to get into. Even with property investments, it means you are off to a good start.

“In real estate, an address can be prestigious. An address bears a reputation. It has a name value. Do not confuse it with location.”

In real estate, an address can be prestigious. An address bears a reputation. It has a name value. Do not confuse it with location. Although location is a big factor, an address can be more discerning, specific, and quantitative. While the key to property investment is “location, location, location,” the address can probably make the stakes even higher. There is a premium depending on the lifestyle it affords, the comfort it offers and the security it guarantees.

Address is referencing the particulars of a place where either someone lives or a business is located. Location is referencing a specific place or position. Address is the specific place where someone lives of a place is. In short, you may have the location but an address means a definitive sense of place. People pay to be where they are.

Developers in Manila especially the big ones have capitalized on their brands and demographics that they cater to. They make sure buildings are in well-appointed locations giving rise to fine addresses specific to their targeted clientele. For many, an address is especially important especially if they put their investments into. A confirmation to an address in an investment means belief in the project, its value proposition supporting the developer commitment to its delivery.

A good address means security. It means placing your trust to an entity. It can also mean an identifiable agreement and confinement to its attributes, just as when we choose an address of your own residence. Say, “Our building is known for being low density or our village is known to have its own recreation and SPA center.” What about saying, “Our address boasts of rigorous security checks.” Over-all, an address and its attributes play importance to its soundness of the property and an indicator of good return of investment.

“A good address means security. It means placing your trust to an entity. It can also mean an identifiable agreement and confinement to its attributes, just as when we choose an address of your own residence.”

Some are keen at changing addresses for what gives more distinction if not convenience such that one moves many times in his lifetime. Many investors put their investments in well-known addresses that can give much more for their money in the long run. What if you put your investments in an address like Ayala Alabang? Dasmarinas Village? Wack-Wack? It means high returns. It is the name equity. It is the character. It is the prestige. It is an investment to an address.
An address for a residential building means quality, and can also mean demographic segmentation, or profiling such as “many diplomats live there” or the building is known for “young urbanites”. Further, an address is more specific to the taste, the characteristics, and the attitude that clients look for in a building. For example, Ortigas Land’s The Galleon Residences has an address in ADB Avenue, Vista Residences’ The Spectrum is in Ortigas CBD and SMDC Premier’s The Sail on Mall of Asia Complex to name a few.

So if others ask you, what is the address of your property investment? It shows the trust and confidence you have in the development and your solid belief to the reputation of its builders. Sophisticated and luxurious residential condominiums know what sought-after addresses should be like, it is their address that commands the price.

“What is in an address to a property investment means a lot about quality, on what it offers you as well as its surrounding and its possessive characteristics.”

What is in an address to a property investment means a lot about quality, on what it offers you as well as its surrounding and its possessive characteristics. It can mean an added value to an investment that can lead to stronger returns and appreciation. An address is both a face value and an earned, equitable value to a property.

Find the address that suits you and in your investments. James R. Ball aptly has said the words, “We cannot achieve more in life than what we believe in our heart of hearts we deserve to have.”

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(Stevenson’s experience in Philippine Real Estate spans more than 15 years. He has been involved in horizontal, vertical, vacation and commercial properties. He has worked as an International Property Specialist to markets in Asia, Europe and North America with Ayala Land, Federal Land and Century Properties. Through PhilHouseHunters, he offers real estate investment opportunities, marketing, and consultancy with a key focus to Metro Manila and Mega Cebu areas. Visit www.philhousehunters.com. Email at derodarsales@gmail.com.)

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